Dr. Martens Rebrand

When it comes to their consumers, The Dr. Martens brand stands for self-expression and breaking from the norm. When choosing the new tagline, "Stand For Something," I wanted to highlight these values as a way to encourage consumers to do the same. Dr. Martens' classic shoe has developed over decades into many diverse shapes and styles. Consumers choosing a shoe that feels true to their style can serve as a first step in expressing and empowering themselves.