AESA

Fall 2024

Speculative design

speculative design

Aesa — short for Artificial Emotional Support Aid — is a speculative design project that depicts a future where AI-powered therapy is seamlessly integrated into daily life. I designed Aesa’s visual identity, packaging, and webpages to explore how technology could provide adaptive emotional support while maintaining a sense of warmth and humanity.

The branding combines earthy colors with embossed details to create a sleek, minimal aesthetic that evokes a trusting and restorative visual identity. Through this project, I solve how design can humanize advanced technology that could make mental health care more accessible.

“What if AI-powered therapy could be seamlessly integrated into daily life, readily available to adapt to individual patients’ needs?”

“What if AI-powered therapy could be seamlessly integrated into daily life, readily available to adapt
to individual
patients’ needs?”

Showcase

moodboards

University of Wisconsin-Milwaukee

ART 421 Design & Visual Communication II

Speculative Design Showcase

© 2025 Meghan Bain

© 2025 Meghan Bain