My Brand & Identity
Fall 2025



transformation & Growth
My personal brand takes on the shape of a butterfly, referencing concepts of transformation and personal growth from my Metamorphosis Poster Zine. This is the perspective that I have of myself and of the world around me.
I use my visual identity to present my work as empathetic, focused, and inspired. The colors, typography, and design choices I made when creating this identity are true to myself, my aesthetic, and my practice as a designer.






