Anti-Valentine's Day

For an Anti-Valentine’s Day event hosted by UWM’s Student Union Rec Center, I created a cohesive visual system centered around a theme of “no partner, no problem.” By pairing classic Valentine's day colors with flaming dried flowers, heart-shaped doilies, and a heart icon split in two, the design playfully disrupts traditional Valentine’s Day imagery while maintaining an inviting tone.

The marketing campaign was applied across the Student Union through both print and digital production: ranging from quarter-sheet flyers to 8x8 foot concourse banners, as well as social media content and digital screens on display throughout the building.