Ichor eight Films

Ichor Eight Films is a YouTube channel that creates absurdist films. Ichor recently celebrated its ten-year anniversary, making it the perfect time to refresh its brand and visual identity. The rebrand draws inspiration from Art Deco and the Golden Age of Hollywood. The logo, font, texture, and color palette are designed to appear timeless and classic while applying modern simplicity and elegance.

Throughout Ichor’s narrative, there is a recurring penguin motif. It is only fitting that the logo be a fusion of a penguin and the channel’s titular number, eight, creating a mark that feels playful while maintaining a clean yet distinct image.