AESA — Speculative Design Showcase
Fall 2024
artificial emotional support
Aesa — short for Artificial Emotional Support Aid — is a speculative design project that depicts a future where AI-powered therapy is seamlessly integrated into daily life. I designed Aesa’s visual identity, packaging, and webpages to explore how technology could provide adaptive emotional support while maintaining a sense of warmth and humanity.
The branding combines earthy colors with embossed details to create a sleek, minimal aesthetic that evokes a trusting and restorative visual identity. Through this project, I solve how design can humanize advanced technology that could make mental health care more accessible.
I wanted a color palette that felt calming & restorative in order to align with the topic of mental health and emotional support. The earthy palette aligns closely with my personal aesthetic while still fitting the visual identity that I was aiming for.
